MGMT479 Week 3 case Study - General Electric after GE Capital

Case Study Assignment 2

Case Study Assigned: General Electric after GE Capital

Overview

This is your second case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies E-Book. You are required to read and analyze this case study.

Your analysis must:

  • List in bullet format:
    • Resources
    • Capabilities
    • Core Competencies
  • Discuss and describe the business strategy currently being used by the company (minimum of 1 page)
  • Provide a total of four findings of fact; 1 from the following four functional areas of business:
    • Management
    • Marketing
    • Finance or Accounting
    • Business Ethics
  • Provide a full justification and recommendation for each finding of fact (minimum of 1 page)
           

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