BU320D Assignment 8

ASSIGNMENT 08

BU320 Marketing Principles

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the "Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

 

1.      Analyze marketing strategies in reaching markets with their products or services.

 

2.      Continue with a detailed description of marketing management strategies used in the implementation of the marketing plan.

 

3.      Conclude with the integrative strategies used in today's global environments to reach targeted markets and maximize marketing dollars spent.

 

4.      Consider how you would proceed when marketing a product or service and compare/contrast why certain strategies would be best for the target market.

 

 

 

BU320D Assignment 4

ASSIGNMENT 04

BU320 Marketing Principles

Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the "Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

 

1.      Describe how marketing functions within the larger organization (internally) and within its environments (externally) including the goals and expected outcomes of this department.

 

2.      Explain how companies create customer-centered businesses and describe what impacts the consumer decision-making process.

 

3.      Describe what tools are used to make effective marketing decisions.

 

BU320C Assignment-05 Marketing of services vs products

Explain how the marketing of services differs from the marketing of products, including the four (4) marketing elements that distinguish services from products. Next, discuss six (6) ways that firms can help employees provide better service. Finally, explain the four (4) service gaps identified by the Gaps Model and list two (2) ways to overcome each of the four (4) service gaps.

Answer is 2 and half page with references and citations.