Case Study Assignment 1
Case Study Assigned: McDonald's Corporation
Overview
This is your first case study assignment out of four. For this assignment, you will need to access the full-length case study you have been assigned at the top of this page within your Case Studies E-Book. You are required to read and analyze this case study.
Your analysis must include a:
- S.W.O.T. Analysis
- PESTEL Analysis
- Lists in bullet format of:
- Resources
- Capabilities
- Core Competencies
- A total of four findings of fact; 1 from each of the four functional areas of business:
- Management
- Marketing
- Finance
- Accounting
Directions:
Case Study Assignment 1 should be double-spaced, 12-point font, and not exceed 10 pages.
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