BUSI544 Week 5 Marketing Plan - Situation Analysis

Instructions

Your situation analysis for your marketing plan is due this week.  Please refer to the project outline provided in Marketing Plan Expectations. This is a checkpoint to ensure you are making progress on the project. You will find your previous Discussions and Written Assignments helpful as you develop your Situation Analysis.

Note: you may have more material and information in some sections than others, based on your business and industry. However, all sections in your situation analysis must have some content developed; no section should be left blank.

 

Situational Analysis

2.1   Market Summary

                        2.1.1   Market Demographics

                                    2.1.1.1   Geographics

                                    2.1.1.2    Demographics

                                    2.1.1.3    Behavior Factors

                         2.1.2   Market Needs

                         2.1.3   Market Trends

2.1.4       Market Growth

2.1.4.1  Graph illustrating market trends and growth

2.2  SWOT Analysis

2.2.1       Strengths

2.2.2       Weaknesses

2.2.3       Opportunities

2.2.4       Threats

  2.3   Competition

  2.4   Product Offerings

  2.5   Keys to Success

  2.6   Critical Issues

[NOTE: End of Situation Analysis]

BUSINESS: A RESTAURANT OFFERING AUTHENTIC INDIAN CUISINES