Based on the industry in which your project business will compete:
- Select firms that possibly compete with your selected business. The total number of firms will differ depending on your project business and industry. However, you must select at least one for each of the four different competitive positions.
- Classify these competing firms according to the four different roles they might play according to Chapter 12: leader, challenger, follower, and nicher. What role does your business hold?
- Provide reasons for your choices. Why do you consider each of the firms chosen as being in that specific role? Give examples for each company and position. Use information from Chapter 12 to support your reasoning.
My business is in Restaurant industry
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