BU460 Lesson 6 and 7 Exam SCORE 95 PERCENT

Question 1

2.5 / 2.5 points

__________ law protects original forms of expression in a tangible medium.

Question options:

a) 

Trade secret

b) 

Copyright

c) 

Patent

d) 

Trademark

Question 2

2.5 / 2.5 points

Which of the following tools can companies use to track users' social and political views and activities?

Question options:

a) 

Cookies

b) 

Digital wallets

c) 

Search engines

d) 

Shopping carts

Question 3

2.5 / 2.5 points

Which ethical principle states that if an action cannot be taken repeatedly, than it is not right to take at all?

Question options:

a) 

Universalism

b) 

The Slippery Slope

c) 

The Social Contract rule

d) 

The Golden Rule

Question 4

2.5 / 2.5 points

Section 230 of the ____________ Act provides immunity for providers and users of interactive computer services (such as ISPs and websites) from being considered a publisher that might be liable for harmful content posted by others.

Question options:

a) 

Gramm-Leach-Bliley

b) 

Homeland Security

c) 

Communications Assistance for Law Enforcement

d) 

Communications Decency (CDA)

Question 5

2.5 / 2.5 points

Which of the following is NOT one of the issues complicating the taxation of e-commerce sales?

Question options:

a) 

Taxes raised are used for different government purposes.

b) 

Sales taxes and policies vary by state and country.

c) 

Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.

d) 

Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.

Question 6

2.5 / 2.5 points

Which of the following can be used to record all keyboard activity of a user?

Question options:

a) 

Shopping carts

b) 

Trusted computing environments

c) 

Spyware

d) 

DRM

Question 7

2.5 / 2.5 points

Which of the following situations would NOT qualify for the fair use exception to United States copyright law?

Question options:

a) 

A professor clips a newspaper article just before class and distributes copies of it to his class.

b) 

A journalist quotes a paragraph from a book in a review of the book.

c) 

A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.

d) 

Google posts thumbnail images of books in the Google Book Search Project.

Question 8

2.5 / 2.5 points

The Day of Action in July 2017 was a protest to proposed changes in regulations pertaining to:

Question options:

a) 

fantasy sports.

b) 

Internet sales taxes.

c) 

Net neutrality.

d) 

the online sale of prescription drugs.

Question 9

2.5 / 2.5 points

Which of the following technologies allows you to send e-mail without a trace?

Question options:

a) 

Anonymous surfing

b) 

P3P

c) 

Anonymous remailers

d) 

Public key encryption

Question 10

2.5 / 2.5 points

Which of the following is NOT a potential ethical, social, or political implication of information density?

Question options:

a) 

The possibility of invasion of solitude increases.

b) 

It presents confusing issues of nexus.

c) 

The ability of individuals and organizations to make sense out of information is limited.

d) 

Authenticity, accuracy, and completeness of information can be degraded.

Question 11

2.5 / 2.5 points

A potential ethical, social, or political implication of richness is that it:

Question options:

a) 

increases the likelihood of information crime.

b) 

opens up the possibility of intensive invasion of privacy.

c) 

reduces cultural diversity in products.

d) 

creates potentially very persuasive messages that may reduce reliance on multiple independent sources of information.

Question 12

2.5 / 2.5 points

__________ is collected data that can be used to identify and locate an individual.

Question options:

a) 

A personal profile

b) 

P3P

c) 

Anonymous information

d) 

PII

Question 13

2.5 / 2.5 points

Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?

Question options:

a) 

Notice/Awareness

b) 

Choice/Consent

c) 

Access/Participation

d) 

Security

Question 14

2.5 / 2.5 points

_________ law allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years.

Question options:

a) 

Copyright

b) 

Trade secret

c) 

Patent

d) 

Trademark

Question 15

2.5 / 2.5 points

__________refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application.

Question options:

a) 

Net data support

b) 

Net neutrality

c) 

Network antidiscrimination

d) 

Network information regulation

Question 16

2.5 / 2.5 points

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?

Question options:

a) 

The Golden Rule

b) 

The Slippery Slope

c) 

The Social Contract rule

d) 

No Free Lunch

Question 17

2.5 / 2.5 points

Which of the following is used to collect and analyze detailed information on page content viewed by users?

Question options:

a) 

Search engines

b) 

DRM

c) 

Forms

d) 

Site transaction logs

Question 18

2.5 / 2.5 points

Which of the following basic ethical concepts plays an important role in defining privacy?

Question options:

a) 

Responsibility

b) 

Accountability

c) 

Liability

d) 

Due process

Question 19

2.5 / 2.5 points

In Western culture, the basic principles shared by ethical schools of thought are:

Question options:

a) 

information rights, property rights, public safety and welfare.

b) 

responsibility, liability, and accountability.

c) 

ubiquity, global reach, and privacy.

d) 

the Golden Rule and Universalism.

Question 20

2.5 / 2.5 points

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

Question options:

a) 

Richness

b) 

Interactivity

c) 

Information density

d) 

Global reach

Question 21

0 / 2.5 points

Which of the following accounts for the smallest percentage of revenues?

Question options:

a) 

Internet media

b) 

Box office

c) 

Recorded music

d) 

Radio

Question 22

2.5 / 2.5 points

Which of the following is the fastest growing segment of U.S. media revenues?

Question options:

a) 

Magazines

b) 

Home video

c) 

Internet media

d) 

Radio

Question 23

2.5 / 2.5 points

Virtual merchants face potentially large costs for all of the following EXCEPT:

Question options:

a) 

building and maintaining a website.

b) 

building and maintaining physical stores.

c) 

building an order fulfillment infrastructure.

d) 

developing a brand name.

Question 24

2.5 / 2.5 points

Who was the first major fiction writer to create an e-book-only volume of a new work?

Question options:

a) 

Mary Higgins Clark

b) 

Stephen King

c) 

Dan Brown

d) 

Anne Rice

Question 25

2.5 / 2.5 points

All of the following are advantages of online retail EXCEPT:

Question options:

a) 

lower supply chain costs.

b) 

lower cost of distribution.

c) 

ability to change prices.

d) 

faster delivery of goods.

Question 26

2.5 / 2.5 points

The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for __________ insurance.

Question options:

a) 

term life

b) 

automobile

c) 

health

d) 

property and casualty

Question 27

2.5 / 2.5 points

________ is a subscription-based retailer using predictive marketing and Big Data?

Question options:

a) 

Macy's

b) 

Stitch Fix

c) 

Dell

d) 

Lands' End

Question 28

2.5 / 2.5 points

Which of the following categories generates the highest percentage of online retail revenue?

Question options:

a) 

Computers and electronics

b) 

Apparel and accessories

c) 

Books/music/video

d) 

Automobile and automobile parts and accessories

Question 29

2.5 / 2.5 points

In 2016, ________ retailers generated approximately 85% of all online retail.

Question options:

a) 

5

b) 

50

c) 

500

d) 

5,000

Question 30

2.5 / 2.5 points

Which of the following is NOT one of the seven major segments of the retail industry?

Question options:

a) 

Electronics and computers

b) 

Consumer durables

c) 

Gasoline and fuel

d) 

Food and beverage

Question 31

2.5 / 2.5 points

________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent.

Question options:

a) 

Yelp

b) 

TripAdvisor

c) 

Angie's List

d) 

TripExpert

Question 32

2.5 / 2.5 points

The term demand-pull refers to:

Question options:

a) 

making products prior to orders being received based on estimated demand.

b) 

waiting for orders to be received before building a product.

c) 

channel conflict.

d) 

multi-channel manufacturers who sell directly online to consumers.

Question 33

2.5 / 2.5 points

All of the following were parts of the vision during the early days of e-commerce EXCEPT the belief that:

Question options:

a) 

new, "first-mover" middlemen, with expertise in e-commerce, would force traditional intermediaries out of business.

b) 

web consumers were rational and cost-driven.

c) 

entry costs to the online retail market would be much less than those needed to establish a physical storefront.

d) 

the cost of acquiring customers would be much lower.

Question 34

0 / 2.5 points

In 2016, the sales of downloaded music __________ compared to the previous year.

Question options:

a) 

increased by 10%

b) 

were flat

c) 

decreased by 10%

d) 

decreased by 20%

Question 35

2.5 / 2.5 points

Which streaming gaming channel was purchased by Amazon in 2015?

Question options:

a) 

Dailymotion

b) 

YouTube.com

c) 

Twitch.tv

d) 

Shield.nvidia.com

Question 36

2.5 / 2.5 points

The term supply-push refers to:

Question options:

a) 

making products prior to orders being received based on estimated demand.

b) 

waiting for orders to be received before building a product.

c) 

channel conflict.

d) 

multi-channel manufacturers who sell directly online to consumers.

Question 37

2.5 / 2.5 points

The MOTO sector of the retail industry is most similar to the __________ sector.

Question options:

a) 

specialty stores

b) 

general merchandise

c) 

online retail sales

d) 

product-based services

Question 38

2.5 / 2.5 points

Craigslist is a player in the online ___________services market.

Question options:

a) 

real estate and career

b) 

insurance and brokerage

c) 

travel

d) 

online accounting

Question 39

2.5 / 2.5 points

All of the following charge for access to some or all of its online content EXCEPT:

Question options:

a) 

The Wall Street Journal.

b) 

The New York Times.

c) 

The Financial Times.

d) 

Google News.

Question 40

2.5 / 2.5 points

Which of the following statements about the online video audience is NOT true?

Question options:

a) 

Major television events tend to draw higher viewership than online videos.

b) 

The online video audience is around 180 million monthly unique viewers.

c) 

Google sites draw the highest number of monthly unique viewers of online video.

d) 

The overall size of the online video audience is much smaller than the traditional television audience.

           


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