BU460 Lesson 4 and 5 Exam SCORE 98 PERCENT

Question 1

2.5 / 2.5 points

PCI-DSS is a standard established by the:

Question options:

a) 

banking industry.

b) 

credit card industry.

c) 

federal government.

d) 

retail industry.

Question 2

2.5 / 2.5 points

All the following are examples of social/mobile peer-to-peer payment systems EXCEPT:

Question options:

a) 

Venmo.

b) 

Bill Me Later.

c) 

Square Cash.

d) 

Google Wallet.

Question 3

2.5 / 2.5 points

A digital certificate contains all the following EXCEPT the:

Question options:

a) 

subject's private key.

b) 

subject's public key.

c) 

digital signature of the certification authority.

d) 

digital certificate serial number.

Question 4

0 / 2.5 points

All the following are examples of malicious code EXCEPT:

Question options:

a) 

viruses.

b) 

bots.

c) 

worms.

d) 

sniffers.

Question 5

2.5 / 2.5 points

__________ refers to the ability to ensure that messages and data are only available to those authorized to view them.

Question options:

a) 

Confidentiality

b) 

Integrity

c) 

Privacy

d) 

Availability

Question 6

2.5 / 2.5 points

The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:

Question options:

a) 

confidentiality.

b) 

usability.

c) 

functionality.

d) 

viability.

Question 7

2.5 / 2.5 points

The Data Encryption Standard uses a __________ bit key.

Question options:

a) 

512

b) 

256

c) 

56

d) 

12

Question 8

2.5 / 2.5 points

To allow lower-level employees access to the corporate network while preventing them from accessing private human resources documents, you would use:

Question options:

a) 

access controls.

b) 

an authorization management system.

c) 

security tokens.

d) 

an authorization policy.

Question 9

2.5 / 2.5 points

Which of the following countries has been found to have engaged in cyberespionage against Google?

Question options:

a) 

Russia

b) 

Iran

c) 

Iraq

d) 

China

Question 10

2.5 / 2.5 points

__________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.

Question options:

a) 

Nonrepudiation

b) 

Authenticity

c) 

Availability

d) 

Integrity

Question 11

2.5 / 2.5 points

Symmetric key encryption is also known as:

Question options:

a) 

public key encryption.

b) 

secret key encryption.

c) 

PGP.

d) 

PKI.

Question 12

2.5 / 2.5 points

The _____________ is/are NOT a key point of vulnerability when dealing with e-commerce.

Question options:

a) 

client computer

b) 

server

c) 

communications pipeline

d) 

credit card companies

Question 13

2.5 / 2.5 points

What is the first step in developing an e-commerce security plan?

Question options:

a) 

Create a security organization.

b) 

Develop a security policy.

c) 

Perform a risk assessment.

d) 

Perform a security audit.

Question 14

2.5 / 2.5 points

Which of the following statements about public key encryption is NOT true?

Question options:

a) 

Public key encryption uses two mathematically related digital keys.

b) 

Public key encryption ensures authentication of the sender.

c) 

Public key encryption does not ensure message integrity.

d) 

Public key encryption is based on the idea of irreversible mathematical functions.

Question 15

2.5 / 2.5 points

What is the most frequent cause of stolen credit cards and card information today?

Question options:

a) 

Lost cards

b) 

The hacking and looting of corporate servers storing credit card information

c) 

Sniffing programs

d) 

Phishing attacks

Question 16

2.5 / 2.5 points

All the following are methods of securing channels of communication EXCEPT:

Question options:

a) 

SSL/TLS.

b) 

certificates.

c) 

VPN.

d) 

FTP.

Question 17

2.5 / 2.5 points

Linden Dollars, created for use in Second Life, are an example of:

Question options:

a) 

digital cash.

b) 

virtual currency.

c) 

EBPP.

d) 

peer-to-peer payment systems.

Question 18

2.5 / 2.5 points

In the United States, the primary form of online payment is:

Question options:

a) 

PayPal.

b) 

credit cards.

c) 

debit cards.

d) 

Google Wallet.

Question 19

2.5 / 2.5 points

Rustock is an example of which of the following?

Question options:

a) 

Worm

b) 

Botnet

c) 

Phishing

d) 

Hacktivism

Question 20

2.5 / 2.5 points

PayPal is an example of a(n) ________________ system.

Question options:

a) 

online stored value payment

b) 

digital checking

c) 

accumulating balance

d) 

digital credit card

Question 21

2.5 / 2.5 points

Acquisition rate is a measure of the percentage of:

Question options:

a) 

visitors who indicate an interest in a site's products by registering or visiting a product's pages.

b) 

visitors who become customers.

c) 

existing customers who continue to buy on a regular basis.

d) 

shoppers who do not return within a year after their initial purchase.

Question 22

2.5 / 2.5 points

Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?

Question options:

a) 

Ubiquity

b) 

Richness

c) 

Information density

d) 

Universal standards

Question 23

2.5 / 2.5 points

Promoted ____________ is/are NOT a kind of Twitter marketing product.

Question options:

a) 

shopping

b) 

tweets

c) 

accounts

d) 

trends

Question 24

2.5 / 2.5 points

CTR is a measure of the:

Question options:

a) 

percentage of times an ad is clicked.

b) 

number of times an ad is served.

c) 

number of http requests.

d) 

number of pages viewed.

Question 25

2.5 / 2.5 points

________ is an open source database that can store and analyze both structured and unstructured data.

Question options:

a) 

ASP

b) 

PHP

c) 

Hadoop

d) 

JSP

Question 26

2.5 / 2.5 points

Which of the following forms of online advertising is growing the fastest?

Question options:

a) 

Paid search

b) 

Sponsorships

c) 

Video

d) 

Rich media

Question 27

2.5 / 2.5 points

Which of the following is NOT a feature that is driving social E-commerce growth?

Question options:

a) 

Social sign-on

b) 

Network notification

c) 

Collaborative shopping

d) 

Personal intelligent agents

Question 28

2.5 / 2.5 points

Purchasing an online ad on a CPA basis means that the advertiser:

Question options:

a) 

pays for impressions in 1,000 unit lots.

b) 

pays a prenegotiated fee for each click an ad receives.

c) 

pays only for those users who perform a specific action, such as registering, purchasing, etc.

d) 

exchanges something of equal value for the ad space.

Question 29

2.5 / 2.5 points

Which of the following measures the ratio of items purchased to product views?

Question options:

a) 

Conversion rate

b) 

Cart conversion rate

c) 

Browse-to-buy ratio

d) 

View-to-cart ratio

Question 30

2.5 / 2.5 points

The dial-up audience is __________ the broadband audience.

Question options:

a) 

virtually indistinguishable from

b) 

more educated than

c) 

less intensely involved with the Internet than

d) 

wealthier than

Question 31

2.5 / 2.5 points

All of the following are online communications that are used to support the evaluation of the alternatives stage of the consumer decision process EXCEPT:

Question options:

a) 

search engines.

b) 

online catalogs.

c) 

social networks.

d) 

targeted banner ads.

Question 32

2.5 / 2.5 points

__________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.

Question options:

a) 

Sponsorship

b) 

Browsing

c) 

Surfing

d) 

Clickstream

Question 33

2.5 / 2.5 points

All of the following are traditional online marketing and advertising tools EXCEPT ____________ marketing.

Question options:

a) 

affiliate

b) 

permission

c) 

social

d) 

sponsorship

Question 34

2.5 / 2.5 points

Which of the following would you implement to collect and analyze your company's big data?

Question options:

a) 

Data warehouse

b) 

Hadoop

c) 

SQL

d) 

Profiling

Question 35

2.5 / 2.5 points

A Crayola arts-and-crafts column on a parenting website is an example of which form of advertising?

Question options:

a) 

Sponsorship

b) 

Banner swapping

c) 

Affiliate relationship

d) 

Public relations

Question 36

2.5 / 2.5 points

Which of the following age groups has the highest percentage of Internet access?

Question options:

a) 

18-29

b) 

30-49

c) 

50-64

d) 

65+

Question 37

2.5 / 2.5 points

Which of the following examples illustrates the "Long Tail" phenomenon?

Question options:

a) 

Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.

b) 

The number of blockbuster "winner take all" video titles is declining.

c) 

Amazon sells a larger number of obscure books than hit books.

d) 

The average blog has a readership of slightly more than 1.

Question 38

2.5 / 2.5 points

The marketing technique known as __________ involves merchants offering products or services for a very low price for a short period of time.

Question options:

a) 

search engine marketing

b) 

flash marketing

c) 

yield management

d) 

bait-and-switch

Question 39

2.5 / 2.5 points

Recency refers to the:

Question options:

a) 

percentage of customers who do not return during the next year after an initial purchase.

b) 

time elapsed since the last action taken by a customer.

c) 

percentage of existing customers who continue to buy on a regular basis.

d) 

percentage of customers who return to the site within a year to make additional purchases.

Question 40

2.5 / 2.5 points

Which of the following forms of online advertising typically has the highest click-through rate?

Question options:

a) 

E-mail marketing in-house list

b) 

Interstitials

c) 

Search engine keyword purchase

d) 

Sponsorships



 

                        

 

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