Read the case for analysis "CPI Corporation: What Happened?" beginning on page 170 of the textbook. Then discuss the following questions:
1) What were the concerns about the direction of CPI?
2) Why did CPI fail to read and respond to the changing environment in which it conducted business?
3) As technological trends and consumer behaviors and attitudes changed, why did CPI hold on to its own success model?
4) As business competitors within the industry weigh their future, how will they pay attention and adjust their business strategies in order to remain viable and avoid the CPI fate?
No comments:
Post a Comment