Read the case for analysis "Aquarius Advertising Agency" on pages 133 through 135 in your textbook. After reading the case study answer the following questions:
(1) Analyze Aquarius with respect to the five contextual variables. How would you describe the environment, goals, culture, size, and technology for Aquarius?
(2) Design a new organization structure that takes into consideration the contextual variables in the case and the information flows.
(3) Would a matrix structure be feasible for Aquarius? Why or why not?
Analyze Aquarius with respect to the five contextual variables. How would you describe theenvironment, goals, culture, size, and technology for Aquarius?
Design a new organization structure that takes into consideration the contextual variablesin the case and the information flows.
Would a matrix structure be feasible for Aquarius? Why or why not?
No comments:
Post a Comment