BU480 Lesson 7 & 8 Exam SCORE 93 PERCENT

Question 1

To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:

Question options:

	provide order entry on the website.
	provide CD/web-based catalogues.
	include database-based workflow systems.
	serve the same customer segments.
Question 2

Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.

Question options:

	Brand equity
	Trust
	Differentiation
	Cost leadership
Question 3

__________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.

Question options:

	Market transactions
	Alliances
	Parent/subsidiary constellations
	Long-term contracts
Question 4

__________ means a buyer lacks vital information about a seller because it does not know the track record of the seller, and vice versa.

Question options:

	Level of uncertainty
	Information asymmetry
	Differentiated awareness
	Information scarcity
Question 5

The concept of __________ builds on the foundations of transaction cost theory. The fundamental idea of this concept is that traditionally integrated value chains within industries get unbundled and are reconfigured as a result of two main developments: (1) the separation of the economics of things and the economics of information; and (2) the blow-up of the trade-off between richness and reach.

Question options:

	coordinated efficiencies
	deconstruction
	purchasing leverage
	cost leadership
Question 6

With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.

Question options:

	coordinated
	deconstructed
	de-averaging of
	a cost leadership
Question 7

Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:

Question options:

	supplier resistance.
	organizational risk.
	information required to make the purchasing decision.
	technology risk.
Question 8

__________ sell manufacturing inputs through a systematic sourcing system. Goods sold through these are tailored specifically to meet the individual needs of the purchasing company.

Question options:

	Exchanges
	Catalogue hubs
	MRO hubs
	Yield managers
Question 9

__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.

Question options:

	Exchanges
	Catalogue hubs
	MRO hubs
	Yield managers
Question 10

One of the classic definitions of __________ refers to "a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals."

Question options:

	deconstruction
	adverse impact
	conflict
	negative linear correlation
Question 11

Specialization effects are likely to be related to:

Question options:

	high capital requirements.
	specialized know-how.
	economies of scale.
	information scarcity.
Question 12

How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.

Question options:

	well-positioned
	scarce
	differentiated
	developed
Question 13

__________ are horizontal e-marketplaces for spot procurement of usually operating, manufacturing inputs. They are most valuable for operating inputs that display high fluctuations in price and/or demand.

Question options:

	Exchanges
	Catalogue hubs
	MRO hubs
	Yield managers
Question 14

Established management approaches and business procedures were considered to be inadequate for the Internet world, where "everything" had been turned upside down. To accommodate this change, e-business ventures were often staffed with young individuals, having an entrepreneurial drive, strong IT know-how, and analytical capabilities, yet often:

Question options:

	had a limited range of expertise.
	lacked specialized know-how.
	had little knowledge of the industry.
	dealt with information scarcity related to the competition.
Question 15

Purchases can be categorized according to volume and:

Question options:

	cost.
	value.
	information required to make the purchasing decision.
	intended use.
Question 16

The "unbundling" concept recognizes that a corporation consists of each of the following core businesses EXCEPT:

Question options:

	product innovation.
	customer relationship management.
	infrastructure management.
	production management.
Question 17

__________ is an e-procurement solution that allows users to buy items directly on the seller's website. However, since there is no integration with the internal accounting system, purchasing data needs to be re-keyed.

Question options:

	Order entry on website
	CD/web-based catalogue
	Email or database-based workflow system
	An accounting system
Question 18

Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?

Question options:

	Distribution efficiencies
	Shared information
	Purchasing leverage
	Cost leadership
Question 19

__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.

Question options:

	Stock control systems
	CD/web-based catalogues
	Email or database-based workflow systems
	Integrated e-procurement systems
Question 20

These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.

Question options:

	Operating inputs
	Production inputs
	Supplier inputs
	Manufacturing inputs
Online Exam 7

 

Question 21

While traditional e-commerce refers to transactions conducted via fixed or wired Internet terminals, __________ refers to e-commerce transactions via mobile or wireless terminals.

Question options:

	wi-fi
	m-commerce
	the long tail
	telecommunication
Question 22

In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.

Question options:

	amplification
	transcension
	contextual
	attenuation
Question 23

M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?

Question options:

	Mobility
	Information
	Entertainment
	Transaction
Question 24

In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.

Question options:

	voice
	Internet
	entertainment
	messaging
Question 25

A __________ is a user-generated website containing continuously updated entries in periodic order.

Question options:

	Wiki
	blog
	media platform
	desktop application
Question 26

Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?

Question options:

	Customization
	Bandwidth
	Homogeneity
	Interactivity
Question 27

Regarding the consciousness dimension, if customers are ultra-conscious, then __________ marketing is recommended in order to improve the conscious interaction with objects related to the consumption experience.

Question options:

	amplification
	transcension
	contextual
	attenuation
Question 28

Social networks are effective because they consist of:

Question options:

	consumer-to-consumer content.
	media and entertainment options.
	targeted advertising.
	social bookmarking capabilities.
Question 29

__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.

Question options:

	Application and content providers
	Mobile network operators (MNOs)
	IT enablers
	Mobile device manufacturers
Question 30

__________ allow(s) their members to manage more contacts more efficiently than is possible offline; therefore, they increase personal contact reach.

Question options:

	Google
	Web 2.0
	Social networking sites (SNS)
	UVR
Question 31

__________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered.

Question options:

	Mobility-related needs
	Efficient needs
	Entertainment needs
	Time-critical needs and arrangements
Question 32

Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.

Question options:

	Wikis
	Blogs
	Media platforms
	Social bookmarking
Question 33

While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.

Question options:

	consumer-to-consumer relations
	image promotion
	self-presentation
	socialization
Question 34

__________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.

Question options:

	Google Docs
	Web 2.0
	BlogSphere
	Wordpress
Question 35

Much of what we know about products we learn through __________ communication.

Question options:

	e-CRM
	word-of-mouth
	social media
	targeted
Question 36

Long-term strategic positioning means that a company is able to __________ by offering customers a better price/performance ratio.

Question options:

	increase sales
	differentiate their brand
	outperform competitors
	provide added value
Question 37

Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.

Question options:

	Voice
	Internet
	Entertainment
	Messaging
Question 38

__________ includes promotions and other incentives to acquire new customers and entice existing customers to use the company's Internet-based offering.

Question options:

	e-CRM
	Customer segment targeting
	Social networking
	Customer acquisition
Question 39

In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.

Question options:

	Webspace
	U-space
	Marketplace
	Marketspace
Question 40

__________ not only determine the design and functionality of mobile phones, but also set the communication standards and take care of the pre-installation of browsers, operating systems and other applications.

Question options:

	Application and content providers
	Mobile network operators (MNOs)
	IT enablers
	Mobile device manufacturers