Question-1
The first online network communication, created by Defense Department in 1969, was known as
a. ARPAnet
b. NSFnet
c. ICANN
d. Gopher
Question-2
Using the Internet to communicate and transact business across wide geographic distances facilitates:
A. globalization.
B. economies of scale.
C. market efficiency.
D. consumerism.
Question-3
__________ occur when parties negotiate with a goal of reaching an agreement.
A. Framework exchanges
B. Exchange processes
C. Central exchanges
D. Framework objectives
Question-4
A company with a combined on-line and off-line presence is colloquially known as a __________ company.
A. clicks-and-mortar
B. pure-player
C. B2B
D. combination
Question-5
Portal content, listservs, and newsgroups share which of the following Resource Theory characteristics?
A. High personalization, high concreteness
B. Low personalization, low concreteness
C. High personalization, low concreteness
D. Moderate personalization, moderate concreteness
Question-6
Online reviews and expert opinions are successful in influencing consumer purchases of what type of goods?
A. Perishable
B. Search
C. Credence
D. Experience
Question-7
Applications that streamline processes via document sharing and communications between business functions are known as:
A. workflow software.
B. instant messaging.
C. intranets.
D. employee Internet management software
Question-8
In the Internet environment, business activity is most directly affected by the:
A. organizational culture.
B. general market conditions.
C. climate of the central exchange environment.
D. pace of product development
Question-9
Sets of connections between otherwise discrete, separate entities are known as:
A. communities.
B. environments.
C. networks.
D. conclaves
Question-10
Metcalfe's Law is the precept that:
A. network value increases with network size.
B. people are four times more likely to seek the advice of "e-fluentials" than of average users.
C. the number of people who may potentially be exposed to word-of-mouth information about a product grows exponentially.
D. the size of the network has no influence at all on the number of people exposed to the information.
Question-11
The oversight responsibility of the FDA in Internet policy matters has been extended to:
A. Internet advertising.
B. Internet access.
C. Internet broadband use.
D. Internet communication
Question-12
The key objective of the 1996 Telecommunications Act is:
A. the prevention of copyright infringement.
B. the regulation of Internet advertising.
C. the prohibition of fraudulent and illegal claims by online marketers.
D. the provision of universal service.
Question-13
Online shopping agents most directly affect which of the following business activities?
A. Procurement
B. Pricing
C. Marketing
D. Distribution
Question-14
The first purchase momentum is calculated during the __________ stage.
A. diagnostic
B. data collection
C. data analysis
D. plan development
Question-15
__________ is the use of often-sophisticated software tools to elicit patterns and impose order on sets of information.
A. Sampling
B. Web analytics software
C. Listserv
D. Data mining
Question-16
Analyzing the contents of online "shopping carts" is an example of which class of Internet-based data sources?
A. Respondent unaware
B. Researcher hidden
C. Recorder archival
D. Respondent aware
Question-17
Which of the following is NOT a basic B2C channel structure?
A. Manufacturer -> Retailer -> Consumer
B. Manufacturer -> Warehouse -> Consumer
C. Manufacturer -> Consumer
D. Manufacturer -> Wholesaler -> Retailer -> Consumer
Question-18
The activities associated with making sure that products are available to channel members at the appropriate times are known as:
A. channel exchanges.
B. product strategies.
C. product transactions.
D. logistic functions
Question-19
Organizations developed solely for the purpose of operating as online channel members to meet channel needs in the digital business environment are known as:
A. disintermediaries.
B. infomediaries.
C. reintermediaries.
D. ancillaries.
Question-20
Which of the following is a benefit of the Internet as a channel resource?
A. It is easier for businesses to create perceptions of differences between product offerings.
B. More and more products become available through online channels.
C. Shoppers have the opportunity to examine and compare products.
D. Businesses can differentiate their product offerings from that of the competition
Question-21
Prior to the emergence of relationship marketing, business researchers and practitioners emphasized the importance of understanding and implementing practices that promoted a company's ability to:
A. bring a product to market
B. complete transactions
C. compete in the marketplace
D. increase product prices
Question-22
__________ exists when an interaction between two-parties indicates cooperative actions undertaken for mutual benefit; that is, the customer becomes an active partner in creating the nature of the exchange.
A. Synthesis
B. Symbiosis
C. A continuum
D. A collaborative orientation
Question-23
A(n) __________ is a software agent that can learn a customer's preferences, and then carry out search actions that match this knowledge with knowledge of other user's preferences.
A. search engine
B. recommender system
C. CRM system
D. smart card
Question-24
B2B customers in the high-tech industry prefer __________ for customer service communications.
A. telephone contact
B. CRM
C. the Internet
D. self-service
Question-25
Relationship profiles are based on relationship:
A. indicators.
B. connectors.
C. exchanges.
D. authentication.
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