eBusiness Strategy Part-2

Question-1

A company that uses its Web page to promote, inform, and advertise its products and provide easy directions and contact numbers to its retail outlets is engaging in:

 A. e-business.

B. e-trade.

C. e-commerce.

D. electronic data interchange

 

Question-2

The organization of different topics related to a central purpose is known as a(n):

A. analysis.

B. syllogism.

C. framework.

D. concept

 

Question-3

An important issue for businesses in the online environment is:

A. promotion efforts associated with the production of product information.

B. what types of models and strategies work for reaching company goals.

C. ensuring that all products are equally suited to the online marketplace.

D. how to use the Internet as a resource for acquiring information

 

Question-4

The extent to which a resource is targeted towards a specific individual can be described as:

A. exclusivity.

 B. ubiquity.

C. specialization.

D. personalization.

 

Question-5

By eliminating the need for middlemen, the Internet enables businesses to conduct which product distribution process?

A. Multichanneling

B. Disintermediation

C. Telecommuting

D. Reintermediation

 

Question-6

Travel services, such as Expedia and Travelocity, demonstrate that online marketing can boost consumption of:

A. perishable goods.

B. off-line services.

C. search goods.

D. search goods

 

Question-7

The ability to communicate instantly without regard to physical proximity has led to:

A.      Platforming

B.      telecommuting.

C.      reintermediation.

D.      multichanneling

 

Question-8

The "eight-second rule" describes:

A. the download speed limit of most potential Internet customers.

B. the data transfer speed of a high-speed Internet connection.

C. the processing speed of a DSL line connection.

D. the Internet connection speed of a wireless connection

 

Question-9

__________ refers to the nature of the relationship between one of the agents and the computing environment.

A. Sensory breadth

B. Telepresence vividness

C. Real-time activity

D. Machine interactivity

 

Question-10

The __________ decides whether Internet service providers will be required to offer access to high-speed Internet capabilities.

A. ICANN

B. FTC

C. FCC

D. FDA 

 

Question-11

The "digital divide" refers to:

A.    The rivalry between national and local ISPs.

B.    the benefits and opportunities that users have that non-users have not.

C.    the access and transfer speeds of wireless versus wired Internet connections.

D.    the difference between universal service and government-regulated service.

 

Question-12

A bit is either:

A. in digital or analog form.

B. a 1 or 0.

C. divided into a packet or a datagram.

D. a decimal or a pixel.

 

Question-13

Which of the following is an internal data source?

A. A customer service report

B. An online survey

C. A database of competitor profiles

D. A list of industry patents

 

Question-14

The first stage in the business research process is:

A. data collection.

B. plan development.

C. diagnostic.

D. defining the question

 

Question-15

Which of the following online research activities endangers a respondent's privacy?

A. Focus groups

B. Online surveys

C. Listservs

D. E-mail

 

Question-16

Which is NOT an Internet-related benefit for business researchers?

A. The ability to gather related information across a wide array of sources

B. The ability to rely on a single data source

C. The ability to upgrade knowledge bases rapidly

D. The ability to use Internet technology to integrate the results of market research with decision-making processes

 

Question-17

Transaction-based sites include which of the following?

A. Sites that give customers detailed information about the corporation's strategic focus

B. Sites that provide FAQs, online manuals, and live customer support

C. Sites that allow consumers to buy goods and services via the Internet

D. Sites that inform customers about product rollouts and promotions

 

Question-18

The Internet enables companies to send messages to specifically targeted audiences, a process known as:

A. broadcasting.

B. non-modality.

C. narrowcasting.

D. spamming

 

Question-19

Spamming is a form of which type of communication?

A. Push communication

B. Pull communication

C. Pointcasting

D. Modal

 

Question-20

Choosing from product options on a series of drop-down menus on a Web page is an example of:

A. collaborative customization.

B. adaptive customization.

C. collaborative personalization.

D. adaptive personalization

 

Question-21

Companies with Web sites with no history of visitor activity or search engines with high amounts of traffic usually choose to use the __________ payment model for online advertising.

A. cost-per-thousand exposures

B. Shoshkele

C. cost per click-through

D. flat-fee

 

Question-22

__________ marketing refers to the process of developing solid knowledge about customers and their likes and dislikes by tracking and using the pattern and content of communications to and from the customers.
A. Profile
B. Customer focused
C. Closed-loop
D. Responsive

 

Question-23

__________ refers to the ability of a business to identify and target individual customers, as with pointcast technologies.
A. Addressability
B. Accountability
C. Customer-centric
D. Modularization

 

Question-24

As a communication resource, the Internet serves as a __________, or a means for closing the marketing loop by obtaining feedback about the product experience from the consumer.
A. marketing agent
B. response device
C. database
D. transference device

 

Question-25

__________ theory provides a framework that integrates complaint management processes with psychological measures of relational exchange.
A. Decision
B. Delivery
C. Justice
D. Response