MKTG410 Week 8 Case - Small and Medium-sized Companies

Small and Medium-sized Companies (SMEs, Page 596)

Some observers claim that the internet revolutionizes the way small and medium-sized companies (SMEs) can compete in the global market place. In essence, the internet has created a level playing field for SMEs. Whereas before SMEs had a hard time internationalizing, now any mom-and-pop outfit can open an electronic storefront with a global reach. Do you agree? What downsides do small e-businesses face vis-à-vis large companies?

For this essay, you are expected to write a paper in response that is complete (approximately 200-400 words in length).