Question 1 (1 point)
Question 1
When marketers are making the decision to enter an international market or not, the first step is generally to:
Question 1 options:
decide on the target budget.
decide on the target product/market.
decide on the goals of the target markets.
decide on the mode of entry.
decide on the time of entry.
Question 2 (1 point)
Question 2
The key determinant in the market entry choice decisions is the:
Question 2 options:
risk.
local infrastructure.
flexibility.
internal resources and assets.
market size and growth potential.
Question 3 (1 point)
Question 3
In the area of exporting, a middleman could be an __________________________.
Question 3 options:
export outsourcing company
export management company
export production company
export specialist company
export manufacturing company
Question 4 (1 point)
Question 4
______________________ means that the company sets up its own export organization within the company and relies on a middleman based in a foreign market (foreign distributor).
Question 4 options:
Licensing
Parallel exporting
Cooperative exporting
Direct exporting
Indirect exporting
Question 5 (1 point)
Question 5
Cooperative exporting is also called:
Question 5 options:
specialist exporting.
lean exporting.
long-range exporting.
backward exporting.
piggyback exporting.
Question 6 (1 point)
Question 6
One of the most popular forms of cooperative exporting is _________________. With this method, the company uses the overseas distribution network of another company (local or foreign) for selling its goods in the foreign market.
Question 6 options:
parallel exporting.
venture exporting.
piggyback exporting.
make-or-buy exporting.
foreign export management exporting.
Question 7 (1 point)
Question 7
One of the main advantages of direct exporting over indirect exporting is that the exporter has more:
Question 7 options:
leverage.
risk.
control over its operations.
budget.
leadership.
Question 8 (1 point)
Question 8
Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts, which of the following strategies would be advisable to Ikea?
Question 8 options:
standardization.
new product development.
adaptation.
withdraw from market.
lower prices to encourage attitude change.
Question 9 (1 point)
Question 9
In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G. Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia. This is an example of improper:
Question 9 options:
global policy decisions.
pricing decisions.
brand policy decisions.
product policy decisions.
company policy decisions.
Question 10 (1 point)
Question 10
Even though other combination alternatives can be devised, companies generally can pursue three global product strategies to penetrate foreign markets. These strategies are to extend the home-grown product/communication strategies, adapt their strategy to the local marketplace, and:
Question 10 options:
invent new products for foreign customers.
concentrate on services.
apply for permission to copy domestic products.
concentrate on image adjustment.
focus on secondary issues (such as warranties).
Question 11 (1 point)
Question 11
__________________ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards).
Question 11 options:
Customization
Standardization
Miniaturization
Assimilation
Marginalization
Question 12 (1 point)
Question 12
Timing is a very important element in any new product launch. One of the strategies is described as being the ________________. This method often involves introducing the new product in the company's home market and then moving to other advanced markets. Finally, less advanced markets are exposed to the product.
Question 12 options:
sprinkler method
shotgun method
rifle method
dribble method
waterfall method
Question 13 (1 point)
Question 13
Timing is a very important element in any new product launch. One of the strategies is described as being the ________________ where there is a simultaneous introduction of products in other markets of the world.
Question 13 options:
sprinkler method
shotgun method
rifle method
dribble method
waterfall method
Question 14 (1 point)
Question 14
A ____________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.
Question 14 options:
trademark
patent
signature
figure
brand
Question 15 (1 point)
Question 15
Linked to the brand name is a collection of assets and liabilities called ____________.
Question 15 options:
the trademark
the patent
knowledge
proprietary investments
brand equity
Question 16 (1 point)
Question 16
A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.
Question 16 options:
national brand
country brand
regional brand
local brand
global brand
Question 17 (1 point)
Question 17
The most obvious reason for having a global brand would be to take advantage of:
Question 17 options:
power promotions.
a large labor and selling force.
economies of scale.
coordinated logistics.
corporate vision.
Question 18 (1 point)
Question 18
In 2008, which of the following brands was ranked the number one brand in the world?
Question 18 options:
Disney
Coca-Cola
GE
Nokia
IBM
Question 19 (1 point)
Question 19
In 2008, which of the following auto brands was ranked number one in the global auto industry?
Question 19 options:
BMW
Mercedes
GM
Ford
Toyota
Question 20 (1 point)
Question 20
A desire to reflect its American roots motivated Disney to change the name for its Paris themepark from Euro Disney to
Question 20 options:
Disneyland Village
Disneyland Park
Disneyland Paris
Disneyland Europe
Disneyland France
Question 21 (1 point)
Question 21
________________ is the only marketing mix instrument that creates revenues.
Question 21 options:
Product
Price
Place
Promotion
People
Question 22 (1 point)
Question 22
______________ costs change with sales volume.
Question 22 options:
Demand
Supply
Derived
Fixed
Variable
Question 23 (1 point)
Question 23
_________________ costs do not vary with sales volume changes.
Question 23 options:
Demand
Supply
Derived
Fixed
Variable
Question 24 (1 point)
Question 24
According to textbook, ________________ by and large charges the same price worldwide.
Question 24 options:
Starbucks
IBM
Coca-Cola
Toyota
BMW
Question 25 (1 point)
Question 25
Sales tax rates, tariffs, and price controls are all examples of _______________ that can have a direct or indirect impact on the pricing policies of a firm in the international marketplace.
Question 25 options:
sales volume policies
price policies
government policies
restrictions
punishments
Question 1
When marketers are making the decision to enter an international market or not, the first step is generally to:
Question 1 options:
decide on the target budget.
decide on the target product/market.
decide on the goals of the target markets.
decide on the mode of entry.
decide on the time of entry.
Question 2 (1 point)
Question 2
The key determinant in the market entry choice decisions is the:
Question 2 options:
risk.
local infrastructure.
flexibility.
internal resources and assets.
market size and growth potential.
Question 3 (1 point)
Question 3
In the area of exporting, a middleman could be an __________________________.
Question 3 options:
export outsourcing company
export management company
export production company
export specialist company
export manufacturing company
Question 4 (1 point)
Question 4
______________________ means that the company sets up its own export organization within the company and relies on a middleman based in a foreign market (foreign distributor).
Question 4 options:
Licensing
Parallel exporting
Cooperative exporting
Direct exporting
Indirect exporting
Question 5 (1 point)
Question 5
Cooperative exporting is also called:
Question 5 options:
specialist exporting.
lean exporting.
long-range exporting.
backward exporting.
piggyback exporting.
Question 6 (1 point)
Question 6
One of the most popular forms of cooperative exporting is _________________. With this method, the company uses the overseas distribution network of another company (local or foreign) for selling its goods in the foreign market.
Question 6 options:
parallel exporting.
venture exporting.
piggyback exporting.
make-or-buy exporting.
foreign export management exporting.
Question 7 (1 point)
Question 7
One of the main advantages of direct exporting over indirect exporting is that the exporter has more:
Question 7 options:
leverage.
risk.
control over its operations.
budget.
leadership.
Question 8 (1 point)
Question 8
Ikea, the Swedish furniture chain, insists that all its stores carry the basic product line with little room for adaptation to local tastes. If research of the U.S. market showed that Americans preferred larger beds than their Swedish counterparts, which of the following strategies would be advisable to Ikea?
Question 8 options:
standardization.
new product development.
adaptation.
withdraw from market.
lower prices to encourage attitude change.
Question 9 (1 point)
Question 9
In the Australian market, rather than manufacturing disposable diapers, Procter & Gamble decided to import them since the size of the market did not warrant local manufacturing according to P&G. Unfortunately, by using packaging designed for the Asian region with non-English labeling, P&G alienated its customers in Australia. This is an example of improper:
Question 9 options:
global policy decisions.
pricing decisions.
brand policy decisions.
product policy decisions.
company policy decisions.
Question 10 (1 point)
Question 10
Even though other combination alternatives can be devised, companies generally can pursue three global product strategies to penetrate foreign markets. These strategies are to extend the home-grown product/communication strategies, adapt their strategy to the local marketplace, and:
Question 10 options:
invent new products for foreign customers.
concentrate on services.
apply for permission to copy domestic products.
concentrate on image adjustment.
focus on secondary issues (such as warranties).
Question 11 (1 point)
Question 11
__________________ means offering a uniform product on a regional or worldwide basis (only minor alterations are made to meet local standards).
Question 11 options:
Customization
Standardization
Miniaturization
Assimilation
Marginalization
Question 12 (1 point)
Question 12
Timing is a very important element in any new product launch. One of the strategies is described as being the ________________. This method often involves introducing the new product in the company's home market and then moving to other advanced markets. Finally, less advanced markets are exposed to the product.
Question 12 options:
sprinkler method
shotgun method
rifle method
dribble method
waterfall method
Question 13 (1 point)
Question 13
Timing is a very important element in any new product launch. One of the strategies is described as being the ________________ where there is a simultaneous introduction of products in other markets of the world.
Question 13 options:
sprinkler method
shotgun method
rifle method
dribble method
waterfall method
Question 14 (1 point)
Question 14
A ____________ is a name, term, sign, symbol, or combination of them which is intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.
Question 14 options:
trademark
patent
signature
figure
brand
Question 15 (1 point)
Question 15
Linked to the brand name is a collection of assets and liabilities called ____________.
Question 15 options:
the trademark
the patent
knowledge
proprietary investments
brand equity
Question 16 (1 point)
Question 16
A key strategic issue that appears on international marketers' agendas is whether there should be a ________________________.
Question 16 options:
national brand
country brand
regional brand
local brand
global brand
Question 17 (1 point)
Question 17
The most obvious reason for having a global brand would be to take advantage of:
Question 17 options:
power promotions.
a large labor and selling force.
economies of scale.
coordinated logistics.
corporate vision.
Question 18 (1 point)
Question 18
In 2008, which of the following brands was ranked the number one brand in the world?
Question 18 options:
Disney
Coca-Cola
GE
Nokia
IBM
Question 19 (1 point)
Question 19
In 2008, which of the following auto brands was ranked number one in the global auto industry?
Question 19 options:
BMW
Mercedes
GM
Ford
Toyota
Question 20 (1 point)
Question 20
A desire to reflect its American roots motivated Disney to change the name for its Paris themepark from Euro Disney to
Question 20 options:
Disneyland Village
Disneyland Park
Disneyland Paris
Disneyland Europe
Disneyland France
Question 21 (1 point)
Question 21
________________ is the only marketing mix instrument that creates revenues.
Question 21 options:
Product
Price
Place
Promotion
People
Question 22 (1 point)
Question 22
______________ costs change with sales volume.
Question 22 options:
Demand
Supply
Derived
Fixed
Variable
Question 23 (1 point)
Question 23
_________________ costs do not vary with sales volume changes.
Question 23 options:
Demand
Supply
Derived
Fixed
Variable
Question 24 (1 point)
Question 24
According to textbook, ________________ by and large charges the same price worldwide.
Question 24 options:
Starbucks
IBM
Coca-Cola
Toyota
BMW
Question 25 (1 point)
Question 25
Sales tax rates, tariffs, and price controls are all examples of _______________ that can have a direct or indirect impact on the pricing policies of a firm in the international marketplace.
Question 25 options:
sales volume policies
price policies
government policies
restrictions
punishments
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