Question 1 (1 point)
Question 1 Unsaved
In marketing, buyer behavior and consumer needs are largely driven by _______________________.
Question 1 options:
health norms.
economic norms.
political norms.
cultural norms.
social norms.
Question 2 (1 point)
Question 2 Unsaved
Companies that ignore cultural needs often:
Question 2 options:
lose permission to export.
lose permission to import.
have more lawsuits.
lose more salespeople.
lose a competitive edge.
Question 3 (1 point)
Question 3 Unsaved
Since China has around 300 million children, they are often treated as:
Question 3 options:
little emperors and empresses.
super children.
smart children.
a tax burden.
food liability.
Question 4 (1 point)
Question 4 Unsaved
All of the following are unique features of culture EXCEPT:
Question 4 options:
it is learned.
it is inherited genetically.
elements are interrelated with one another.
it is shared.
it is compelling.
Question 5 (1 point)
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Careless translation of advertising slogans or product labels leads to:
Question 5 options:
language blunders.
high cost.
government regulation.
imprisonment of offending parties.
preference of domestic products.
Question 6 (1 point)
Question 6 Unsaved
International marketers cannot afford to be __________________ as they interact with a multitude of political and legal systems, including their own at home.
Question 6 options:
geocentric
ethnocentric
polycentric
multicentric
none of the above
Question 7 (1 point)
Question 7 Unsaved
A(n) ____________________ country refers to a country in which foreign companies are allowed to do business in accordance with its government policies and within its laws.
Question 7 options:
foreign trade zone
domestic
origin
home
host
Question 8 (1 point)
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One way to characterize the nature of a government is by its __________________.
Question 8 options:
political ideology
ethnic ideology
regional ideology
business ideology
social ideology
Question 9 (1 point)
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The three main political ideologies are:
Question 9 options:
Communism, capitalism and globalism
Communism, capitalism and radicalism
Communism, capitalism and modernism
Communism, capitalism and Confucianism
Communism, capitalism and socialism
Question 10 (1 point)
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An example of the dual-party system in operation is found in:
Question 10 options:
Mexico
Britain
India
Pakistan
Japan
Question 11 (1 point)
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In international marketing, the global market research process includes:
Question 11 options:
Define the problem(s).
Develop a research design.
Determine the information needs.
Collect the data (secondary & primary).
All of the above.
Question 12 (1 point)
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There are six steps to follow in conducting global market research. The first step is to:
Question 12 options:
develop the research design.
define the research problem.
determine information needs.
collect the data (secondary and primary).
analyze the data and interpret the results.
Question 13 (1 point)
Question 13 Unsaved
All of the following are major challenges that a global marketing researcher might face EXCEPT:
Question 13 options:
argument over budget expenditures between international markets.
complexity of research design due to environmental differences.
lack and inaccuracy of secondary data.
time and cost requirements to collect primary data.
coordination of multicountry research efforts.
Question 14 (1 point)
Question 14 Unsaved
When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other data gathers), this type of information is called:
Question 14 options:
public information.
primary data.
unrestricted information.
secondary data.
used information.
Question 15 (1 point)
Question 15 Unsaved
When data is collected specifically for the purpose of the research study, it is called:
Question 15 options:
public information.
primary data.
unrestricted information.
secondary data.
used information.
Question 16 (1 point)
Question 16 Unsaved
Variation in customer needs is the primary reason for ____________________.
Question 16 options:
market segmentation.
product segmentation.
country segmentation.
quality segmentation.
sales segmentation.
Question 17 (1 point)
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The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:
Question 17 options:
tailor its marketing mix to each individual segment.
make the sales job easier.
offer a customized product to every consumer.
offer a standard product to every consumer.
make more money.
Question 18 (1 point)
Question 18 Unsaved
Cadbury-Schweppes was confident about launching Schweppes tonic water in Brazil, given that the beverage had done well in culturally similar countries such as Mexico. This would be an example of which of the following reasons why international marketers implement international market segmentation?
Question 18 options:
country screening.
government mandate.
global market research.
positioning strategy.
entry decisions.
Question 19 (1 point)
Question 19 Unsaved
When Nokia used a global campaign to promote their new product (Nokia 900 Communicator) that combined phone, fax, e-mail, and Internet functions with the slogan "Everything. Everywhere," they were appealing to a(n) ______________________ segment.
Question 19 options:
Diverse (Incorrect)
universal
combination
customized
international
Question 20 (1 point)
Question 20 Unsaved
____________________ variables are among the most popular segmentation criteria:
Question 20 options:
Demographic
Geographic
Psychographic
Consumption
Lifestyle
Question 21 (1 point)
Question 21 Unsaved
In today's global business, country borders have become increasingly irrelevant. Of all the forces chipping away at those boundaries, perhaps the most important is the __________________________.
Question 21 options:
flow of competition
flow of power
flow of education
flow of intellectual capital
flow of information
Question 22 (1 point)
Question 22 Unsaved
People in India watching CNN and Star TV now know instantaneously what is happening in the world. Such information access creates demand that would not have existed before and it restricts the power of governments to influence consumer choice. This would is an example of:
Question 22 options:
stable demand structure in the international marketplace.
the explosion of information technology that has changed global competition.
a growing travel industry.
how the Japanese are changing global competition.
how the governments of the world distrust the mass media.
Question 23 (1 point)
Question 23 Unsaved
Top retailers such as Wal-Mart and Toys "R" Us get information from their stores around the world every two hours via telecommunications. This would be an example of ______________________ in action.
Question 23 options:
productivity management
trend management
a very costly procedure
management by objectives
real-time management
Question 24 (1 point)
Question 24 Unsaved
Ordering and purchasing components, which was once a cumbersome, time-consuming process, is now done by _________________, reducing the time involved in such transactions from weeks to days and eliminating a considerable amount of paperwork.
Question 24 options:
Electronic Data Systems (EDS)
Purchasing International Network (PIN)
Electronic Data Interchange (EDI)
Global Buying Network (GBN)
Internet Buying Network (IBN)
Question 25 (1 point)
Question 25 Unsaved
A contributing factor in the globalization of markets is the spread of __________ as the international language of international business.
Question 25 options:
German
English
French
Russian
Hindi
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