MKTG410 Week-2 Quiz 22 out of 25 correct

Quiz

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Note: It is recommended that you save your response as you complete each question.

Question 1 (1 point)

 

The Silk Road once helped connect:

Question 1 options:

	Turkey to Rome.
	Iran to Rome.
	Bombay to Rome.
	Beijing to Rome.
	Xian to Rome.

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Question 2 (1 point)

 

When a country's per capita income is below $10,000, consumers spend most of their income on:

Question 2 options:

	food and other necessities.
	higher education.
	electronic appliances.
	buying houses.
	foreign travel.

Question 3 (1 point)

 

____________________ consists of exports and imports between a country and the rest of the world.

Question 3 options:

	Regional reach
	Competition
	International trade
	International business (Incorrect)
	Regional investment

Question 4 (1 point)

 

_____________ is essentially a creative corporate activity involving the planning and execution of the conception, pricing, promotion, and distribution of ideas, products, and services in an exchange that not only satisfy customers' present needs but also anticipates and creates their future needs at a profit.

Question 4 options:

	Selling
	Sourcing
	Manufacturing
	Human resources
	Marketing

Question 5 (1 point)

 

Marketing includes the entire company's:

Question 5 options:

	quality orientation.
	market orientation.
	cost orientation.
	production orientation.
	demand orientation.

Question 6 (1 point)

 

Five types of marketing that have led to the evolution of global marketing are domestic marketing, export marketing, international marketing, _________________, and global marketing.

Question 6 options:

	multinational marketing
	consumer marketing
	gray marketing
	expansion marketing
	import marketing

Question 7 (1 point)

 

There are five identifiable stages in the evolution of marketing across national boundaries. The first stage is:

Question 7 options:

	global marketing.
	international marketing.
	export marketing.
	direct marketing.
	domestic marketing.

Question 8 (1 point)

 

Domestic marketing strategy is characterized as a strategy that is developed based on information about domestic customer needs and wants, economic, technological, and political environments at home, and ____________________.

Question 8 options:

	taxes
	customer habits
	geography
	culture
	industry trends

Question 9 (1 point)

 

Domestic marketers tend to be ________________.

Question 9 options:

	ethnocentric
	biocentric
	polycentric
	geocentric
	localcentric

Question 10 (1 point)

 

In 2012, the GDP of the United States was ____________.

Question 10 options:

	$500 billion.
	$800 billion.
	$1 trillion.  (Incorrect)
	$8 trillion.
	$16 trillion.

Question 11 (1 point)

 

In general, the larger the country's domestic economy, the less dependent it tends to be on exports and imports relative to its ________________.

Question 11 options:

	gross domestic product (GDP).
	gross domestic income.
	gross domestic spending.
	gross domestic capital.
	global domestic knowledge.

Question 12 (1 point)

 

An example of portfolio investment (or indirect investment) in foreign markets is:

Question 12 options:

	production facilities.
	computers.
	stocks and bonds.
	buildings.
	manufacturing facilities.

Question 13 (1 point)

 

Triad regions of the world include:

Question 13 options:

	North America, Western Europe and Africa  (Incorrect)
	North America, Western Europe and Japan
	North America, Western Europe and Asia
	North America, Western Europe and South America
	North America, Western Europe and China

Question 14 (1 point)

 

BEMs stand for:

Question 14 options:

	Big Electronic Markets
	Big Efficient Market
	Big Effective Markets
	Big Emerging Markets
	None of the above

Question 15 (1 point)

 

Why did Nokia lose market share in China?

Question 15 options:

	Products were outdated
	Products were too technical
	Local producers appeared with a cheaper, adequate phone
	Japan took away their market share
	None of the above

Question 16 (1 point)

 

The General Agreements on Tariffs and Trade (GATT) was formed after:

Question 16 options:

	World War I.
	World War II.
	the Korean war.
	the Vietnam war
	None of the above.

Question 17 (1 point)

 

The main operating principle of the General Agreements of Tariffs and Trade (GATT) was the concept of normal trade relations (NTR) status, formerly known as:

Question 17 options:

	Early Favored Nation status.
	Most Favored Nation status.
	Late Favored Nation status.
	the World Trade status.
	the Best Nation status.

Question 18 (1 point)

 

When international transactions occur, _______________ is the monetary mechanism that allows the transfer of funds from one nation to another.

Question 18 options:

	foreign exchange
	regional exchange
	international exchange
	global exchange
	local exchange

Question 19 (1 point)

 

In 1944, the Bretton Woods (New Hampshire) Conference took place to establish the:

Question 19 options:

	international marketing system.
	international logistics system.
	international monetary system.
	international banking system.
	international finance system.

Question 20 (1 point)

 

To an extent, the International Monetary Fund served as an _____________________.

Question 20 options:

	International legal bank.
	International central bank.
	International liability bank.
	International claims bank.
	None of the above

Question 21 (1 point)

 

The value of SDRs is determined by a weighted average of a basket of four currencies:

Question 21 options:

	the U.S. dollar, the Japanese yen, the euro, and the Swiss franc.
	the U.S. dollar, the Japanese yen, the euro, and the French franc.
	the U.S. dollar, the Japanese yen, the euro, and the British pound.
	the U.S. dollar, the Japanese yen, the euro, and the Italian lira.
	none of the above.

Question 22 (1 point)

 

______________ float allows for a limited amount of government intervention to soften sudden swings in the value of a currency.

Question 22 options:

	Free (dirty)
	Free (clean)
	Restricted
	Profit
	Managed

Question 23 (1 point)

 

The Big Mac Index is published by:

Question 23 options:

	The Economist
	Business Week
	The Wall Street Journal
	The New York Times
	Fortune Magazine

Question 24 (1 point)

 

Protecting oneself against potential loss is called:

Question 24 options:

	hedging.
	factoring.
	risk analysis.
	portfolio reduction strategy.
	devaluing.

Question 25 (1 point)

 

The European Central Bank is headquartered in:

 

    

Question 25 options:

	Frankfurt
	Paris
	Rome
	Geneva

 

    

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