MKT574 Week 1 Ethical and Socially Responsible Marketing Analysis

Wk 1 - Apply: Ethical and Socially Responsible Marketing Analysis - Top of Form

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Assignment Content

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Read "Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making" from the University Library.

 Write a 350- to 575-word analysis and evaluation of a company's effectiveness in the following areas:

• Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
• Relate the triple bottom line to an organization's sustainability.
• Analyze consumer influence on ethical behavior in marketing.
• Assess the value of communicating ethical behavior to the public.
• Conclude how ethical issues influence legal issues in marketing.