MKTG201 Week 1 Assignment 1 Score 99 PERCENT

Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.  What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?  

(3 pages with reference and citations)