WEEK 1
Choose an organization according to the following:
- Current employer
- Most recent or former employer
- Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
- The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1,050-word paper in which you address the following:
- Identify the major components of the strategic management process.
- Discuss how these components work together to create value for the organization.
- Evaluate the company's mission statement, vision statement, motivation strategy, innovation strategy, and people strategy. If the organization does not have one or more of these, how does that affect the organization and its people?
- Explain the role of ethics and corporate social responsibility in strategic planning. How does this direct their strategy? How does the organization's vison and mission align with your own values and vision? If you are currently working for the organization, how does your role influence this and vice versa?
WEEK 2
You will perform an environmental scan for your target company.
Choose an organization according to the following:
- Current employer
- Most recent or former employer
- Place of business that you have patronized or have been familiar with over a long period of time.
- Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
- The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Note: You may use the same company from the Week 1 assignment; however, that is not a requirement. You must use the same company for all of the Strategic Plan assignments.
Write a 1,050-word minimum environmental analysis in which you include the following:
- Determine how to create value and sustain competitive advantage using the environmental scanning strategy.
- Evaluate the company's external environment.
- Assess the company's general environment.
- Evaluate the organization's industry operating environment.
WEEK 3
Note: You must use the same company for all of the Strategic Plan assignments.
Write a 1,400-word minimum internal environmental analysis in which you include the following:
- Assess the organization's internal environment.
- Identify the most important strengths and weaknesses of your organization including an assessment of the organization's resources.
- Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
- Perform competitor analysis.
- Assess the structure of the organization and the influence this has on its performance.
- Determine the organization's competitive position and the possibilities this provides.
WEEK 4
In this section, you will be evaluating various strategies and making recommendations for the organization.
Write a 1,050-word minimum strategic evaluation in which you include the following:
- Evaluate potential business level strategies for the organization.
- Assess potential corporate level strategies for the organization.
- Assess potential global strategies for the organization.
- Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.
WEEK 5
About Your Signature Assignment
This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignments may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements.
Write a 1,400-word minimum strategic implementation plan in which you include the following:
- Create an implementation plan including:
- Objectives
- Functional tactics
- Action items
- Milestones and deadlines
- Tasks and task ownership
- Resource allocation
- Recommend any organizational change management strategies that may enhance successful implementation.
- Develop key success factors, budget, and forecasted financials, including a break-even chart.
- Create a risk management plan including contingency plans for the identified risks.
WEEK 6
Create the Final Strategic Plan. The Final Strategic Plan contains the elements of all the previous weeks' components and incorporates instructor feedback. The strategic recommendations will be evaluated and the best options chosen for recommendation. The final strategic plan contains:
- Table of Contents
- Executive Summary (350 to 700 words)
- Company Background
- Mission Statement
- Vision Statement
- Value Statement
- Environmental Scan
- Internal and External Environmental Analysis
- Strategic Recommendation
- Implementation Plan
- Organizational Change Management Strategies
- Risk Management Plan
- Conclusion
- References
Create a 25- to 35-slide Microsoft® PowerPoint® presentation with speaker notes to present the strategic plan, combining all relevant elements from previous weeks. The objective is to sell the strategic plan to investors or company directors.
COMPANY: B&G Foods Inc
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