Question 1 (5 points)
__________ law protects ideas for limited periods of time.
Copyright
Patent
Trademark
Cyber
Question 2 (5 points)
Your cost structure dictates the types of revenues you need to generate in order to achieve the desired:
consumer acceptance.
product positioning.
profitability.
economies of scale.
Question 3 (5 points)
To determine the __________ of an e-business activity, you need to consider the individual parts of the value chain and analyze their underlying cost drivers.
viability
cost structure
revenue structure
long-term strategy
Question 4 (5 points)
Online newspapers have mostly relied on the __________ model, but in general, this revenue model has NOT proved sufficient to achieve stand-alone profitability.
subscription
advertising business
revenue
mobile news
Question 5 (5 points)
Today, there are three primary revenue models for delivering content. Which of the following is NOT one of them?
Subscription
Online search
A la carte
Advertising-supported
Question 6 (5 points)
The three main ways society has chosen to protect __________ are with copyrights, patents, and trademarks.
e-commerce
intellectual property
innovations
customer data
Question 7 (5 points)
The e-business strategy __________ provides a practical way to develop an e-business strategy.
formulation roadmap
framework
process
analysis grid
Question 8 (5 points)
The most important, recent development in copyright is the:
Anticybersquatting Consumer Protection Act.
Electronic Signatures in Global and National Commerce Act.
Digital Millennium Copyright Act (DCMA).
Children's Online Privacy Protection Act (COPPA).
Question 9 (5 points)
__________ help identify and distinguish goods in the marketplace. They play an important role in branding, yet e-commerce has created opportunities for mischievous behavior by violators.
Trademarks
Patents
Copyrights
Brand logos
Question 10 (5 points)
Some of the various Internet-related trademark issues include all of the following EXCEPT:
cybersquatting.
spamming.
linking.
framing.
Question 11 (5 points)
There are three key areas to consider when reviewing the ethical issues, privacy concerns, and security risks related to e-business. They include all of the following EXCEPT:
individual.
business.
society.
policy.
Question 12 (5 points)
To leverage __________, you need to find ways in which your product or service becomes more valuable for customers as the overall number of customers increases.
data-mining techniques
customizable websites
network effects
revenue structure
Question 13 (5 points)
The alignment of a company's physical-world strategy and its e-strategy requires strategic decisions to be made on all of the following issues EXCEPT:
branding.
pricing.
product/service offering.
positioning.
Question 14 (5 points)
Technological measures to protect against security threats include all of the following EXCEPT:
firewalls.
encryption.
security codes.
VPNs.
Question 15 (5 points)
__________ refers to security threats such as viruses, worms, or Trojan horses.
Phishing
Hacking
Cyber-vandalism
Malicious code
Question 16 (5 points)
There are three main options regarding the issue of what pricing strategy to use for products/services sold across the online and offline channels. Which of the following is NOT one of them?
Apply the same product price as in stores
Apply a lower product price as in stores
Apply a higher product price as in stores
Offer different yet similar products online as in stores
Question 17 (5 points)
Typically, __________ refer to higher values such as freedom, privacy, or protection of property.
higher order values
ethical conflicts
moral dilemmas
personal dilemmas
Question 18 (5 points)
In addition to a company extending product scope by itself, it can leverage __________ to establish partnerships with complementors.
advertising campaigns
the Internet
customer relationships
supplier channels
Question 19 (5 points)
As the Tesco.com example illustrates, making the right "make-or-buy" decision can be a major source of:
competitive advantage.
consumer acceptance.
product leveraging.
product integration.
Question 20 (5 points)
A __________ provides answers to "Where?" "How?" and "Why?"
formulation roadmap
e-business strategy framework
mission statement
strategy plan
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