Question 1 (2.5 points)
These goods are also often called MRO (maintenance, repair, and operations) goods or indirect goods because they do not form part of the final products a company produces.
Operating inputs
Production inputs
Supplier inputs
Manufacturing inputs
Question 2 (2.5 points)
A __________ conflict explicitly involves a behavioral evidence of conflict between the members.
Question 2 options:
latent
felt
perceived
manifest
Question 3 (2.5 points)
__________ are public and horizontal e-marketplaces with long-term supply relationships, usually for non-production-related products and services.
Exchanges
Catalogue hubs
MRO hubs
Yield managers
Question 4 (2.5 points)
Disadvantages and risks that are associated with the introduction of e-procurement systems include all of the following EXCEPT:
supplier resistance.
organizational risk.
information required to make the purchasing decision.
technology risk.
Question 5 (2.5 points)
__________ entail purchasing from an external provider on an individual contractual basis.
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts
Question 6 (2.5 points)
Companies moving from the physical world into the online world can leverage the brand they have established with their customers. __________ is a critical issue in e-business, and it increases when customers can resort to face-to-face interaction in case of problems.
Brand equity
Trust
Differentiation
Cost leadership
Question 7 (2.5 points)
To understand whether manufacturers should fear distribution channel conflicts, they need to analyze how new online channels affect their offline channels, and whether the various channels actually:
provide order entry on the website.
provide CD/web-based catalogues.
include database-based workflow systems.
serve the same customer segments.
Question 8 (2.5 points)
With the burst of the Internet bubble in March 2000, many companies that had spun off their e-business activities could not exploit the synergies between their online and offline channels and operations and, therefore, were not able to pursue a __________ strategy.
clicks-and-mortar
bricks-and-mortar
differentiation
cost leadership
Question 9 (2.5 points)
Which of the following is NOT one of the benefits of an organizational structure that combines online and offline channels?
Distribution efficiencies
Shared information
Purchasing leverage
Cost leadership
Question 10 (2.5 points)
__________ represent any transaction between a company's employee and a potential customer.
Intangibles
Customer relationships
Social networking
Moments of truth
Question 11 (2.5 points)
This type of sourcing involves negotiated contracts with qualified suppliers. Contracts are usually long term and built on mutual trust, hence leading to lasting relationships between buyer and seller.
Spot sourcing
Systematic sourcing
Supplier sourcing
Manufacturing sourcing
Question 12 (2.5 points)
_________ entail purchasing from an external provider on a contractual basis, spanning an extended period of time.
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts
Question 13 (2.5 points)
One of the classic definitions of __________ refers to "a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impeding it from achieving its goals."
deconstruction
adverse impact
conflict
negative linear correlation
Question 14 (2.5 points)
__________ are the most restrictive e-marketplaces in providing access to external parties. They are typically operated by a single company that wants to optimize its sourcing activities by tying its suppliers closely into its business processes.
Private exchanges
Consortia
Public e-markets
Supplier networks
Question 15 (2.5 points)
Purchases can be categorized according to volume and:
cost.
value.
information required to make the purchasing decision.
intended use.
Question 16 (2.5 points)
How __________ a product or service is determined by its degree of uniqueness vis-à-vis the competition.
well-positioned
scarce
differentiated
developed
Question 17 (2.5 points)
_________ entail the setting up of a distinct firm that operates separately from, yet under the auspices of, the parent company.
Market transactions
Alliances
Parent/subsidiary constellations
Long-term contracts
Question 18 (2.5 points)
With __________ competitive advantage, a firm picks out individual parts of the value chain and decides to compete on only one dimension through larger-scale, higher degrees of specialization, or other factors that contribute to competitive advantage, while outsourcing other activities to external providers or even to customers themselves.
coordinated
deconstructed
de-averaging of
a cost leadership
Question 19 (2.5 points)
__________ are e-procurement solutions designed to facilitate production-related procurement. For instance, these systems notify purchasing managers when stock levels have fallen below a certain level and items need to be reordered.
Stock control systems
CD/web-based catalogues
Email or database-based workflow systems
Integrated e-procurement systems
Question 20 (2.5 points)
Today, many companies rely heavily on sourcing parts and services from external suppliers. There are four main reasons for doing so. Which of the following is NOT a reason?
High capital requirements
Specialized know-how
Higher efficiency of the open market
Information scarcity
Question 21 (2.5 points)
Users of these services can collect their favorite websites as bookmarks, using "tags" – i.e. short descriptive key words instead of the traditional browser-based folder taxonomy.
Wikis
Blogs
Media platforms
Social bookmarking
Question 22 (2.5 points)
__________ often cooperate with portal providers in order to gain access to customers and make their products (such as news, shopping, and games) available to their target audience.
Application and content providers
Mobile network operators (MNOs)
IT enablers
Mobile device manufacturers
Question 23 (2.5 points)
While every individual has a certain personality recognized by others, some like to try to control the impression(s) other people form of them. This impression management is closely related to __________, where a person tries to influence the perception of his/her image.
consumer-to-consumer relations
image promotion
self-presentation
socialization
Question 24 (2.5 points)
In addition to basic telephony functions, data-ready mobile phones allow for richer __________ applications. These services use the data connection of a device to offer advanced call capabilities.
voice
Internet
entertainment
messaging
Question 25 (2.5 points)
__________ represent the main source of value of mobile e-commerce, as fulfilling these needs is at the core of the value proposition that is offered.
Mobility-related needs
Efficient needs
Entertainment needs
Time-critical needs and arrangements
Question 26 (2.5 points)
Another term for associating with valuable peers is:
relationship management.
social promotion.
homogeneity.
socialization.
Question 27 (2.5 points)
Tim O'Reilly calls __________ "the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform."
Google
Web 2.0
Social networking sites (SNS)
broadband Internet
Question 28 (2.5 points)
Much of what we know about products we learn through __________ communication.
e-CRM
word-of-mouth
social media
targeted
Question 29 (2.5 points)
Richness is defined by three dimensions. Which dimension refers to the amount of information that can be moved from sender to receiver in a given time?
Customization
Bandwidth
Homogeneity
Interactivity
Question 30 (2.5 points)
__________ is a state-of-the-art blog publishing tool that offers powerful, yet easy-to-handle customization and administrative features.
Google Docs
Web 2.0
BlogSphere
Wordpress
Question 31 (2.5 points)
__________ offers text processing, spreadsheet modeling, and calendar functions that can be accessed directly online from any PC with an Internet connection.
Google Docs
Web 2.0
HTML
broadband Internet
Question 32 (2.5 points)
Companies perform value-creating activities, which are interdependent with activities of suppliers or customers. __________ provides a framework for identifying all these activities and analyzing how they affect a company's relative cost position and the value delivered to customers.
Porter's value chain
Mobile marketing segmentation
The u-commerce framework
The value creation framework
Question 33 (2.5 points)
Connectivity to the __________ allows users to access email accounts and is expected to become a major driver of the 'fixed–mobile convergence'.
Voice
Internet
Entertainment
Messaging
Question 34 (2.5 points)
This feature refers to the integration of a person's electronic devices in real time, be it a PC, a laptop, a tablet, or a mobile phone.
Ubiquity
Personalisation
Unison
Universality
Question 35 (2.5 points)
M-Commerce consumer services can be classified into four major categories. Which of the following is NOT one of these categories?
Mobility
Information
Entertainment
Transaction
Question 36 (2.5 points)
__________ are the industry's linchpin. Their close contact with customers positions them at the center of the network and gives them a dominant service role.
Application and content providers
Mobile network operators (MNOs)
IT enablers
Mobile device manufacturers
Question 37 (2.5 points)
In __________, physical and informational aspects are globally integrated to provide value through amplification, attenuation, context and transcension; value is extracted from networks.
Webspace
U-space
Marketplace
Marketspace
Question 38 (2.5 points)
In the unconscious scenario __________ marketing is recommended in order to create value by reducing customers' conscious need of interaction with the consumption phenomenon.
amplification
transcension
contextual
attenuation
Question 39 (2.5 points)
The implicit "space–time" paradigm, on which transactional marketing is based, has now evolved towards the __________ of the e-commerce era.
universality
transcension and integration
ubiquitous space
virtual–now
Question 40 (2.5 points)
e-CRM comprises each of the following main elements EXCEPT customer:
targeting.
selection.
acquisition.
extension.
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