BU460 Electronic Commerce 1

Question 1 (5 points)

  

All of the following were visions of E-commerce expressed during the early years of E-commerce EXCEPT:

Question 1 options:

a nearly perfect competitive market.

friction-free commerce.

disintermediation.

fast-follower advantage.

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Question 2 (5 points)

  

All of the following are assets of Twitter EXCEPT:

Question 2 options:

user attention.

audience size.

database of tweets.

retail inventory.

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Question 3 (5 points)

  

Which of the following features of E-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

Question 3 options:

Global reach

Richness

Interactivity

Personalization

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Question 4 (5 points)

  

Which of the following is a characteristic of the Consolidation phase of E-commerce?

Question 4 options:

Predominance of pure online strategies

Emphasis on revenue growth versus profits

First mover advantages

Shift to a business-driven approach

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Question 5 (5 points)

  

The basic value proposition of community providers is that:

Question 5 options:

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.

they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers.

they create a digital electronic environment for buyers and sellers to meet, agree on a price and transact.

they increase customers' productivity by helping them get things done faster and more cheaply.

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Question 6 (5 points)

  

Assume you are analyzing the market opportunity of a distance learning company, Learnmore.com,, that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments: Corporate, College, and Elementary/High School, each of which accounts for a third of the market. Within the Corporate market, there are two market niches: Fortune 1000, which accounts for 60% of the market, and all others, which together account for 40% of the market. What is Learnmore.com's realistic market opportunity, approximately?

Question 6 options:

$25 billion

$6.6 billion

$165 billion

$5 billion

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Question 7 (5 points)

  

Network externalities are related to which of the following features of E-commerce technology?

Question 7 options:

Richness

Interactivity

Universal standards

Information density

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Question 8 (5 points)

  

Horizontal or general portals primarily generate revenue in all of the following ways EXCEPT:

Question 8 options:

charging advertisers for ad placement.

collecting transaction fees.

sales of goods.

charging subscription fees.

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Question 9 (5 points)

  

Which of the following statements is NOT true?

Question 9 options:

In 2012, apps accounted for a small but growing amount of E-commerce revenues.

The amount of data the average American consumes each day is decreasing.

E-books today account for about half of all book sales.

Computing and networking component prices are continuing to fall dramatically.

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Question 10 (5 points)

  

Which of the following is a combination of blog platform and social network?

Question 10 options:

Instagram

Tumblr

Wikipedia

Foursquare

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Question 11 (5 points)

  

Which of the following is NOT a characteristic of a perfect competitive market? 

Question 11 options:

Price, cost, and quality information are equally distributed.

A nearly infinite set of suppliers compete against one another.

Customers have access to all relevant information worldwide.

It is highly regulated.

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Question 12 (5 points)

  

All of the following may lead to a competitive advantage EXCEPT:

Question 12 options:

less expensive suppliers.

better employees.

fewer products.

superior products.

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Question 13 (5 points)

  

Expedia is an example of a:

Question 13 options:

community provider.

transaction broker.

market creator.

service provider.

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Question 14 (5 points)

  

A business document that specifically details how you plan on selling your product and find new customers is called a: 

Question 14 options:

sales analysis.

business plan.

competitive strategy.

market strategy.

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Question 15 (5 points)

  

Which of the following is an example of the subscription revenue model?

Question 15 options:

Ancestry.com

eBay

Amazon

Twitter

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Question 16 (5 points)

  

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of:

Question 16 options:

richness.

ubiquity.

information density.

personalization.

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Question 17 (5 points)

  

Grainger.com is an example of which of the following business models? 

Question 17 options:

B2B service provider

Exchange

e-distributor

Industry consortia

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Question 18 (5 points)

  

An example of a company using the content provider model is:

Question 18 options:

Priceline.

Rhapsody.com.

Dell.

eBay.

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Question 19 (5 points)

  

Which type of E-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Question 19 options:

Consumer-to-consumer (C2C)

Social E-commerce

Mobile E-commerce

Business-to-business (B2B)

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Question 20 (5 points)

  

Which of the following is one of the three primary societal issues related to E-commerce?

Question 20 options:

Liability

Anonymity

Equity

Individual privacy