Question 1 (2.5 points)
Which of the following can be used to record all keyboard activity of a user?
Shopping carts
Trusted computing environments
Spyware
DRM
Question 2 (2.5 points)
Which of the following protects original forms of expression in a tangible medium?
Trade secret law
Copyright law
Patent law
Trademark law
Question 3 (2.5 points)
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
Notice/Awareness
Choice/Consent
Access/Participation
Security
Question 4 (2.5 points)
What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
The ability to make perfect copies of digital works at little cost
The anonymous nature of the Internet
The support for instant peer-to-peer communication
The use of standards for file formats
Question 5 (2.5 points)
Which of the following situations would NOT qualify for the fair use exception to United States copyright law?
Question 5 options:
A professor clips a newspaper article just before class and distributes copies of it to his class.
A journalist quotes a paragraph from a book in a review of the book.
A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.
Google posts thumbnail images of books in the Google Book Search Project.
Save
Question 6 (2.5 points)
The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is:
legal in the United States but illegal in Europe.
illegal in the United States but legal in Europe.
legal in both the United States and Europe.
illegal in both the United States and Europe.
Question 7 (2.5 points)
Which of the following is NOT a potential ethical, social, or political implication of information density?
The possibility of invasion of solitude increases.
Presents confusing issues of nexus.
The ability of individuals and organization to make sense out of information is limited.
Authenticity, accuracy, and completeness of information can be degraded.
Question 8 (2.5 points)
Which of the following basic ethical concepts plays an important role in defining privacy?
Responsibility
Accountability
Liability
Due process
Question 9 (2.5 points)
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
The Golden Rule
The Slippery Slope
The Social Contract rule
No Free Lunch
Question 10 (2.5 points)
All of the following are data elements that are often gathered by e-commerce sites EXCEPT:
family member identities.
photograph.
location.
address.
Question 11 (2.5 points)
Disputes over federal trademarks involve establishing:
underlying ideas.
intent.
piracy.
infringement.
Question 12 (2.5 points)
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
The Golden Rule
Risk Aversion
The Slippery Slope
The Social Contract rule
Question 13 (2.5 points)
Which ethical principle states that, when confronted with an ethical dilemma, individuals should take the action that achieves the greater value for all of society?
The Golden Rule
Universalism
The Collective Utilitarian principle
The Social Contract rule
Question 14 (2.5 points)
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
Richness
Interactivity
Information density
Global reach
Question 15 (2.5 points)
A 2012 TRUSTe/Harris Interactive survey on privacy found all of the following EXCEPT:
targeted advertising makes the vast majority of those surveyed uncomfortable.
more than 75% of those surveyed do not allow companies to share their personal information with a third party.
over 90% of those surveyed thought that privacy is an important issue.
more than half of those surveyed said online privacy is really important to them.
Question 16 (2.5 points)
Which of the following was subjected to the largest civil penalty ever levied by the FTC as of August 2012 for privacy violations?
Apple
Facebook
Google
Amazon
Question 17 (2.5 points)
Which of the following is used to collect and analyze detailed information on page content viewed by users?
Search engines
DRM
Forms
Site transaction logs
Question 18 (2.5 points)
Which case was instrumental in paving the way for Internet business
methods patents?
<p><em>Brown Bag v. Symantec</em></p>
<p><em>State Street Bank & Trust Co. v. Signature Financial Group. Inc.</em></p>
<p><em>Ford Motor Co. v. Lapertosa</em></p>
<p><em>Ticketmaster Corp. v. Tickets.com</em></p>
Question 19 (2.5 points)
In Western culture, the basic principles shared by ethical schools of thought are:
information rights, property rights, and public safety and welfare.
responsibility, liability, and accountability.
ubiquity, global reach, and privacy.
the Golden Rule and Universalism.
Question 20 (2.5 points)
Which of the following statements about patents is NOT true?
It is more difficult to obtain a copyright than it is to obtain a patent.
The four types of inventions protected by patent law are machines, manmade products, compositions of matter, and processing methods.
Computer programs can be patented.
In order to be patented, an invention must be nonobvious.
Question 21 (2.5 points)
All of the following are top comparison shopping sites EXCEPT:
Nextag.
Fiserv.
PriceGrabber.
Shopping.com.
Question 22 (2.5 points)
Which of the following is NOT one of the central challenges facing the online retail industry?
Lack of physical store presence
Consumer concerns about the privacy of personal information
Inconvenience in returning goods
Delivery delays
Question 23 (2.5 points)
Which of the following is NOT one of the seven major segments of the retail industry?
Electronics and computers
Consumer durables
Gasoline and fuel
Food and beverage
Question 24 (2.5 points)
Which of the following statements about the online real estate services market is NOT true?
The major impact of Internet real estate sites is in influencing offline decisions.
Real estate differs from other types of online financial services because it is impossible to complete a property transaction online.
The primary service offered by real estate sites is a listing of houses available.
The Internet and e-commerce have created significant disintermediation in the real estate marketplace.
Question 25 (2.5 points)
What is the largest sector of the online travel services market in terms of revenue?
Hotel reservations
Car reservations
Cruise/tour reservations
Airline reservations
Question 26 (2.5 points)
The term demand-pull refers to:
Question 26 options:
making products prior to orders being received based on estimated demand.
waiting for orders to be received before building a product.
channel conflict.
multi-channel manufacturers who sell directly online to consumers.
Question 27 (2.5 points)
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for which insurance product line?
Term life insurance
Automobile insurance
Health insurance
Property and casualty insurance
Question 28 (2.5 points)
All of the following are social games offered by Zynga EXCEPT:
Farmville.
Words with Friends.
Angry Birds.
Mafia Wars.
Question 29 (2.5 points)
Which of the following was the top online bank by percentage of total Web bank visits in October 2012?
Wells Fargo Online Banking
Chase Online Banking
Bank of America Online Banking
Capital One Online Banking
Question 30 (2.5 points)
Which of the following is a job site aggregator?
SimplyHired
Craigslist
Monster
CareerBuilder
Question 31 (2.5 points)
All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer EXCEPT:
moving to a supply-push model.
high cost structures.
developing a fast-response online order and fulfillment system.
channel conflict.
Question 32 (2.5 points)
DRM refers to a combination of __________ for protecting digital content.
hardware and software methods
technical and legal means
user and publisher agreements
local and remote policies
Question 33 (2.5 points)
All of the following are advantages of online retail EXCEPT:
lower supply chain costs.
lower cost of distribution.
ability to change prices.
faster delivery of goods.
Question 34 (2.5 points)
All of the following are subscription services EXCEPT:
Pandora.
Spotify.
iTunes.
Rhapsody.
Question 35 (2.5 points)
Which of the following statements about financial portals is NOT true?
They do not offer financial services.
They add to the online price competition in the finance industry.
Their strategy is similar to that of large banking institutions.
They make their money from advertising, referral fees, and subscription fees.
Question 36 (2.5 points)
Who was the first major fiction writer to create an e-book-only volume of a new work?
Mary Higgins Clark
Stephen King
Dan Brown
Anne Rice
Question 37 (2.5 points)
Which of the following is the fastest growing online gaming audience?
Casual gamers
Mobile gamers
Social gamers
Console gamers
Question 38 (2.5 points)
Which of the following statements is NOT true?
Compared to general merchandisers, the transition to e-commerce has been easier for MOTO firms.
The MOTO sector is also called the general merchandise sector.
MOTO was the last technological revolution that preceded e-commerce.
Distribution of catalogs is one of MOTO retailers' biggest expenses.
Question 39 (2.5 points)
Which of the following best describes the online newspaper industry's revenue model?
Mostly successful implementation of the subscription-fee model
Struggling to successfully implement a fee-based model
Abandonment of the subscription-fee model and return to free model
Mix of revenues from classified ad sales and subscription fees
Question 40 (2.5 points)
Which of the following is NOT an example of a transaction broker?
A stockbroker
A real estate agent
An accountant
An employment agency
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